Try prototypeAll work

MILLETWISE / PRODUCT & UX DESIGN

A familiar meal.
A little more
possibility.

A mobile concept that helps urban young adults understand millets, choose a familiar recipe, and try their first meal swap.

Interactive Figma prototype · opens in a new tab

Designed by
Pawan Mishra
Project
Solo academic exploration
For
Urban India, ages 18–35
MilletWise
MilletWise home: a suggested millet swap, grain discovery, and recipes
An everyday habit starts with one meal.RESEARCH / SERVICE / INTERFACE

THE PROJECT IN A MINUTE

Curious about millets.
Unsure where
to begin.

MilletWise connects the question “What is this grain?” to “What can I cook tonight?”

Research with young adults pointed to uncertainty about preparation, taste, and access. I explored a service that supports the journey from a store encounter to a meal at home.

01 / THE PROBLEM

Awareness leaves a gap

Knowing millets exist does not tell someone how they taste, where to find them, or how to cook them.

02 / THE RESPONSE

Make the next meal easier

Grain guidance, familiar recipes, step-by-step cooking, and local discovery in one connected experience.

03 / MY CONTRIBUTION

Research through interface

Fieldwork, synthesis, service mapping, information architecture, visual design, and a Figma prototype.

6 interviews31 survey responsesSolo academic concept

Explore the working prototype

Design concept. No live launch or measured adoption results.

01 / THE STARTING POINT

It began in
an anaaj mandi.

Visiting grain markets in Lucknow with my father stayed with me.

That childhood memory became a starting point for investigating how people choose grains today. I looked beyond the packet: at shops, restaurants, cooking habits, and the people who influence what ends up on a plate.

02 / THE DISCOVERY

The first meal
is the hard part.

Taste, availability, and preparation shaped whether millets felt worth trying.

At the counter
In the market
With retailers
With food businesses
01

Taste leads the decision

The primary-research synthesis ranked taste ahead of availability, health, and cost. A health message alone would leave an important question unanswered.

02

Preparation needs guidance

Participants needed help knowing how to use alternative grains. The experience needed to make a meal feel doable.

03

Trust needs context

The research identified uncertainty about grain knowledge and benefits. Information needed to connect to a real purchase or cooking decision.

Research scope & limitations +

The original project documents six in-person interviews, 31 survey responses, and three user segments, alongside contextual inquiry and secondary research. These findings are directional, from a small exploratory sample. They do not establish population-wide preferences or prove that the proposed experience changes behavior.

THE RESEARCH, IN DEPTH

Different methods.
A clearer question.

I moved between the wider food system and individual food decisions.

Desk research established the context. Field observations and semi-structured interviews brought in lived experience. The survey explored knowledge, attitudes, and behavior among urban young adults.

How the inquiry developed

RESEARCH NOTES
  1. 01

    Frame

    Explore dietary diversity and alternative grains.

  2. 02

    Observe

    Visit markets and food businesses.

  3. 03

    Listen

    Use interviews and an exploratory survey.

  4. 04

    Synthesize

    Connect knowledge, taste, access, and trust.

  5. 05

    Design

    Explore ideas, prioritize, and map the service.

RESEARCH BOARDMy research and design process+
My research and design processThe original process map follows domain exploration, secondary research, pilot inquiry, tool development, primary research, analysis, and ideation.
01

SECONDARY RESEARCH & SYSTEM MAPPING

Understanding the grain ecosystem

I reviewed dietary-diversity literature, millet-consumption research, and policy material. Mapping the system helped place the consumer within production, distribution, retail, and food culture.

Contribution to the brief: a wider view of access and trust, beyond awareness alone.

01 / MILLET ECOSYSTEM

What shapes the choice
before a grain reaches the plate?

Supply, everyday demand, and public support formed three connected parts of my desk-research map.

SUPPLY / GROWING & REACHING PEOPLE

Barriers before the shelf

  • Limited yield-related technological breakthroughs
  • Gaps in seed-bank availability
  • A weak production and processing value chain
  • A shift in cropping toward rice and wheat
DEMAND / CHOOSING & USING

Barriers at the table

  • Urbanization and changing food routines
  • Income-related shifts in taste and preferences
  • Rice and wheat embedded in food-support programs
  • Declining millet-consumption patterns

THE POLICY CONTEXT

Support around
the food system

Milestones captured in the original research, based on NITI Aayog’s 2023 report.

  1. 2012

    Initiative for Nutritional Security through Intensive Millet Promotion.

  2. 2013

    Coarse grains included in the National Food Security Act.

  3. 2017

    National Nutrition Strategy recommendations connected millet cultivation and dietary diversity.

  4. 2018

    Millets recognized as nutri-cereals, with national promotion and support under the food-security mission.

  5. 2021

    The UN declared 2023 the International Year of Millets; procurement and distribution guidance also evolved.

Adapted from my original ecosystem board. This records the project’s historical research context, rather than a current policy review.

RESEARCH BOARDMillet ecosystem+
Millet ecosystemDemand, supply, and policy challenges mapped from the original desk research. Historical context, not a current market forecast.

02 / ALTERNATIVE-GRAIN SYSTEM MAP

Four connected parts.
One everyday food decision.

The original map followed alternative grains across production, processing, distribution, and consumption. These groups retain its breadth while making the relationships easier to read.

A bowl of kodo millet
THE SHARED FOCUS

Alternative grains

From the conditions of growing to the confidence to cook.

01 / PRODUCTION

Can it be grown?

Seeds & knowledge
Local seed availability, procurement, farming, and cultivation knowledge.
Conditions & support
Water needs, drought resilience, climate risk, subsidies, and minimum support prices.
02 / PROCESSING

Can it become food?

Infrastructure
Processing enterprises and access to machinery.
Food formats
Ready-made foods, bakery products, snacks, and grain packaging.
03 / DISTRIBUTION

Can people find it?

Routes to people
Local markets and anaaj mandis, millet banks, public distribution, and exports.
Public food programs
School meals, ICDS, and other government-led consumption programs.
04 / CONSUMPTION

Will it fit a meal?

Everyday decisions
Perceptions, household recipe knowledge, eating behavior, and millet restaurants.
Dietary context
Dietary monotony, food security, nutrition support, and adequacy.
WHERE I FOCUSED

Connect grain knowledge, local access, and preparation—so an unfamiliar ingredient has a practical route into a familiar meal.

Regrouped from the original system map; the complete source remains available below.

RESEARCH BOARDAlternative-grain value chain+
Alternative-grain value chainAn exploration of production, processing, distribution, and possible intervention areas.

People around the food decision

RESEARCH NOTES
THE EVERYDAY DECISION

Consumers & households

Food preferences, familiarity, recipes, and routines

THE ENCOUNTER

Markets, shops & restaurants

Availability, product information, and meals to try

THE WIDER SYSTEM

Growers, processors & public programs

Production, supply, and the context of access

RESEARCH BOARDStakeholder relationships+
Stakeholder relationshipsThe original system diagram connects people and influences around grain consumption.
Sources that informed the original research +

The project bibliography includes FAO dietary-diversity guidance, NITI Aayog’s Promoting Millets in Diets (2023), and Kane-Potaka and colleagues’ Assessing Millets and Sorghum Consumption Behavior in Urban India (2021). These are secondary sources, separate from my six interviews and 31 survey responses. Dietary-diversity scoring appears in the desk research; the project does not document a completed HDDS assessment.

02

CONTEXTUAL INQUIRY & SEMI-STRUCTURED INTERVIEWS

Looking at food where decisions happen

Visits to markets, retailers, and restaurants helped me examine how people encounter millets. Observation and semi-structured conversations explored knowledge, preferences, and barriers among consumers and people in the food system.

Contribution to the brief: preparation guidance and habit formation emerged as important parts of the experience.

6In-person interviews
31Survey responses
3Documented user segments

FROM THE FIELD NOTES

Familiarity was only
part of the picture.

CONSUMER / PREPARATION

One consumer had begun eating millets but knew few dishes and had no family tradition of cooking them.

CONSUMER / TASTE

Another was experimenting with millet habits, while still preferring the taste of rice.

RETAIL / MOTIVATION

Food businesses described taste as an attraction for younger visitors, alongside health motivations among older customers.

Paraphrased from the contextual-inquiry notes; individual observations from a small exploratory sample.

RESEARCH BOARDContextual inquiry · complete field notes+
The original field record, including the observations behind these summaries.
RESEARCH BOARDResearch plan+
Research planThe questions centered on knowledge, attitudes, behavior, and the barriers to trying alternative grains.
RESEARCH BOARDPrimary-research sample+
Primary-research sampleThe original categorization of interviews, survey responses, and user segments.
03

EXPLORATORY SURVEY & DIGITAL LANDSCAPE REVIEW

Where confidence breaks down

The survey explored how familiar young adults felt with millets and what shaped their food choices. Alongside it, a review of digital offerings looked at the support already available.

Contribution to the brief: connect information to preparation and access, rather than stopping at product discovery.

23 of 31

rated their grain knowledge between 1 and 3 on a five-point confidence scale.

14 of 31

selected adaptation as a barrier to incorporating millet or healthy foods.

13 of 31

selected guidance as a barrier. Finding millets and taste each also received 13 selections.

Counts transcribed from the original survey charts. The barriers question allowed multiple selections. Other questions on the board have different response totals.

“It should be made healthier without any drastic change in taste.”Anonymous survey response, original project board

What made incorporation difficult?

RESEARCH NOTES
Adaptation / ease of acceptance
14 / 31
Guidance on how to incorporate
13 / 31
Knowing where to find millets
13 / 31
Taste issues
13 / 31

Exploratory survey, 31 responses. Multiple selections allowed. Counts transcribed from the original board.

RESEARCH BOARDOriginal survey findings+
Original survey findingsRead the charts in their original context. Findings describe this exploratory sample, not all young adults in India.
RESEARCH BOARDPrimary-research synthesis+
Primary-research synthesisKnowledge gaps, preparation support, taste, and availability informed the design direction.
RESEARCH BOARDDigital landscape review+
Digital landscape reviewThe original review identified an emphasis on commerce and marketing, and an opportunity for guidance. This is a project-period assessment.
04

INSIGHT CLUSTERING, PERSONA & HOW-MIGHT-WE FRAMING

Turning observations into a design brief

I grouped the findings around perceptions, patterns, and trust. The persona and opportunity questions translated that broad picture into needs the service could address.

Contribution to the brief: make unfamiliar grains easier to understand, find, and prepare in an everyday meal.

Three lenses for the design brief

RESEARCH NOTES
01

Perceptions

Knowledge and awareness
Taste and expectations

02

Patterns

Location and culture
Adaptability and access

03

Trust

The producer–consumer gap
Community and guidance

An editorial grouping of the themes recorded in the original synthesis board.

RESEARCH BOARDDistilling the insights+
Distilling the insightsThe original synthesis links taste, culture, accessibility, knowledge, and community.

RESEARCH SYNTHESIS / WORKING PERSONA

Portrait used in the original Ayushman design persona

Ayushman

23 · Employed · Hyderabad
Living away from family

A design persona synthesized from the research.

Interested in eating well.
Unsure how to start.

He prefers home-cooked food and wants to stay energized. Millets are familiar by name, but their taste and preparation still feel uncertain.

WHAT HE NEEDS

Accessible, appealing food options and practical guidance on adding millets to his meals.

WHAT GETS IN THE WAY

Limited grain knowledge and the ease of falling back on familiar food choices.

DESIGN IMPLICATION

Show an appetizing, familiar dish—and make the first attempt easy to follow.

The questions that shaped the concept

RESEARCH NOTES

01How might millets fit into a familiar everyday meal?

02How might information build confidence at the moment of choice?

03How might preparation and community support make the first attempt easier?

Condensed from the original how-might-we exploration.

RESEARCH BOARDHow-might-we questions+
How-might-we questionsOpportunity areas span daily nutrition, accessibility, behavior, community, trust, and taste.
05

CRAZY 8s & IMPACT–EFFORT PRIORITIZATION

Exploring more than an app

Early ideas included games, recipe books, packaging, food spaces, and community services. Crazy 8s supported divergent exploration. An impact–effort matrix helped compare possibilities and select a direction.

Contribution to the brief: a mobile portal with an in-store entry point, connecting awareness to preparation and shared knowledge. Impact and effort were design judgments, not measured outcomes.

IDEATION / CRAZY 8s

Open up the possibilities

I used Crazy 8s to explore ways to make millets easier to discover and use—from games and recipe books to packaging, food spaces, and a connected digital service.

  1. 01

    A game for learning about millets

  2. 02

    Branding for millet startups

  3. 03

    A mobile knowledge-to-table platform

  4. 04

    A video and photography platform

  5. 05

    A recipe book

  6. 06

    An agro-tourism service

  7. 07

    A millet community

  8. 08

    A healthy-food court

  9. 09

    Packaging design

  10. 10

    A sensory device for millet dishes

  11. 11

    A smartwatch extension

  12. 12

    An interactive installation

  13. 13

    Products for processing millets

  14. 14

    A farmer-to-consumer platform

RESEARCH BOARDInspect the original idea board+
Original idea board. Exploring physical, digital, and service directions before selecting a concept.

PRIORITIZATION / IMPACT & EFFORT

Choose where to begin

I compared the ideas by their potential value and the effort needed to deliver them. The matrix helped focus the concept on knowledge, access, and connections between people.

HIGHER IMPACT / LOWER EFFORT

The strongest starting points

  • Location-based solutions
  • A grower-to-consumer platform
  • A mobile knowledge center
  • Chef-to-user connections
  • Delivery-app connections
  • A health-focused community
HIGHER IMPACT / HIGHER EFFORT

Ideas needing more investment

  • Branding for millet startups
  • A healthy millet-food court
  • A smartwatch extension
LOWER IMPACT / LOWER EFFORT

Smaller experiments

  • A device to explore food aromas
  • An urban millet-growing guide
  • A recipe book
LOWER IMPACT / HIGHER EFFORT

Lower-priority directions

  • A serious game about millets
  • A video and photography platform
RESEARCH BOARDInspect the original impact–effort matrix+
Original impact–effort matrix. Positions represent design judgments at this stage, rather than measured impact.
RESEARCH BOARDElements of the service+
Elements of the serviceThe early feature exploration considers location, recipes, purchasing, restaurants, and community.
RESEARCH BOARDChosen direction+
Chosen directionThe original concept connects an AR entry point to a broader mobile millet portal.

THE DESIGN QUESTION

How might trying millets feel
as familiar as making
your next lunch?

A tighter framing of the original brief: help urban young adults understand and incorporate alternative grains into everyday eating.

03 / DESIGN DECISIONS

Research that changes
what’s on the screen.

01

A meal is the
entry point

EVIDENCE

Taste and preparation surfaced as barriers.

DESIGN RESPONSE

The current concept leads with a rice-to-millet swap, then connects it to familiar dishes. The next action is choosing a meal.

02

One grain connects
the experience

EVIDENCE

Knowledge and availability both affect adoption.

DESIGN RESPONSE

A grain detail page connects names, preparation, recipes, and places to buy. It gives separate features a shared point of reference.

03

Help continues
in the kitchen

EVIDENCE

People asked for preparation and usage guidance.

DESIGN RESPONSE

Cooking mode shows one step at a time, with ingredients and a timer. It supports the moment when unfamiliarity can interrupt the meal.

04 / THE SERVICE BLUEPRINT

The whole journey,
drawn out.

A shelf encounter, an app visit, and a meal belong to the same service.

The original blueprint separates user actions, visible touchpoints, backstage activities, and support. The later flow maps describe how the app’s screens connect, including routes beyond the ideal path.

RESEARCH BOARDService blueprint+
Service blueprintOriginal frontstage, backstage, support, and evidence layers across the millet journey.
01

PART ONE OF THE SERVICE / IN STORE

Start with the grain
in your hand.

A QR label turns a moment at the shelf into a chance to understand the grain.

Make the first encounter useful

The original concept uses WebAR to visualize grain information at the point of purchase. Scanning the label opens a browser experience, where the person can explore the grain before deciding whether to continue into the app.

AR was explored as a way to make an abstract comparison feel tangible. Its value over a simpler information page still needs to be tested.

Sketching the pack-to-phone interaction
  1. 01 / ENCOUNTER

    Notice the label

    A MilletWise label invites the shopper to learn about the grain.

  2. 02 / SCAN

    Open with a QR code

    The scan starts a web-based experience on their phone.

  3. 03 / UNDERSTAND

    Explore the comparison

    View information in AR, with a camera-free route in the later screen concept.

  4. 04 / CONTINUE

    Take it into the app

    The proposed handoff offers installation and onboarding for continued cooking support.

THE PHYSICAL DEMONSTRATION

A label, real grains,
and a reason to explore.

I brought the service into a physical display: grain jars, QR labels, and visual comparisons connected the digital concept to something people could hold and inspect.

Original QR label from the demonstration

THE FIRST DIGITAL TOUCHPOINT

Scan first.
Explore in the browser.

The QR code is the bridge between the physical grain and the web experience. In the later concept, a grain landing page offers both an on-pack view and a simpler route to the numbers.

The QR artwork shown here is the original demo label. The screens below document the concept.

After the QR scanThe grain landing page introduces the pack and offers a choice of how to explore it.
The on-pack AR viewThe camera view places the comparison in the context of the product.

Nutrition figures in the demonstration and concept screens are illustrative project content, not validated dietary guidance.

EXPLORATIONFrom paper sketches to WebAR experiments+

AR / EARLY EXPLORATION

Making grain information tangible

I explored how a pack could become an entry point for learning about a grain. Paper sketches led to experiments with spatial comparisons and on-pack information.

Early AR experiments, from paper sketches to spatial comparisons. The displayed nutrition values are illustrative.

FROM STORE TO APP / PROPOSED HANDOFF

Keep the grain.
Continue the journey.

After exploring the grain, the shopper can choose to install MilletWise and move from understanding the product to planning a meal.

  1. 01

    Choose to continue

    Offer the app from the QR-linked web experience.

  2. 02

    Install MilletWise

    The proposed download handoff leads into app onboarding.

  3. 03

    Set up a first meal

    Choose food preferences, a meal, and a grain to try.

Service concept: the installation handoff is proposed; the available interactive experience is the Figma prototype.

02

PART TWO OF THE SERVICE / THE APP

Turn a first encounter
into an everyday meal.

The app carries the experience beyond the shelf—with grain guidance, recipes, cooking support, and people to learn from.

ONBOARDING / A PERSONAL START

Begin with what
someone already eats.

Food preferences shape recipe suggestions. Meal setup connects a grain to breakfast, lunch, or dinner at a pace the person chooses.

This creates a concrete next step: choose a meal, find a recipe, and begin cooking.

Explore the cooking journey
A personal welcomeRecognizable people and an easy first choice.
A doable first mealA familiar kitchen moment makes the next step feel close.

Illustration-led visual concepts for ages 18–35 in India’s tier 1 and tier 2 cities. The linked Figma prototype includes the refined typography, original logo, and updated interface copy.

APP SCREENSView detailed onboarding screens+
LEARN

Understand the grain

Names, context, preparation, and recipes belong together.

PREPARE

Make the next meal

Move from a meal swap to ingredients and step-by-step cooking.

CONNECT

Find support nearby

Explore food places and learn through community questions.

HOW THE APP HOLDS TOGETHER

From a single grain
to a connected experience.

RESEARCH BOARDOriginal sitemap+
Original sitemapThe initial structure groups recipes, community, millet events, and restaurants.

The core journey

RESEARCH NOTES
  1. 01

    Discover

    Encounter a grain at a shop or in the app.

  2. 02

    Choose

    Understand the grain and select a meal.

  3. 03

    Prepare

    Follow the recipe and cooking guidance.

  4. 04

    Reflect

    Log the swap and decide what to try next.

A simplified view of the current Figma flow. The original detailed maps remain available below.

RESEARCH BOARDCurrent core user flow+
Current core user flowThe later flow connects the shelf entry point, onboarding, grain information, and the recurring meal journey.

One grain connects the main destinations

RESEARCH NOTES
Grain informationNames, context, preparation, and linked recipes

Home

Suggested swaps and recent activity

Discover

Places, products, and events

Community

Questions and shared guidance

Recipes

Find, save, and prepare a meal

RESEARCH BOARDCurrent information architecture+
Current information architectureThe original Figma map shows the relationships between the main tabs, grain pages, and account functions.
RESEARCH BOARDDetailed screen-to-screen map+
Detailed screen-to-screen mapThe full map includes sign-in branches, feature routes, and system states. Open it and zoom to inspect individual connections.

VISUAL DESIGN / MILLETWISE MOBILE APP

The MilletWise
app design system.

Identity, typography, color, components, and language—documented through app examples, measurable specifications, and research rationale.

MilletWise original identity

Familiar food.
Clear decisions.
Human guidance.

Recognizable meals, a steady reading order, and useful support at every step.

Open the app guidelines in Figma
MilletWise onboarding: Start with a familiar meal
MilletWise cooking mode with current step, timer, and ingredients
23/31

Grain knowledge rated 1–3/5.
Make information easy to scan.

14/31

Adaptation/ease was a barrier.
Start with a familiar meal.

13/31

Needed incorporation guidance.
Make the next step explicit.

Exploratory study: 6 interviews, 31 survey responses; multiple barrier selections allowed. These findings guide design priorities, not claims of tested impact.

APP GUIDELINES / 9 CHAPTERS01 / 09
01 / IDENTITY

Brand identity

Original grain-and-sun mark. Fixed proportions. One consistent signature.

View in Figma
ORIGINAL IDENTITY / PRESERVED
Original MilletWise grain stalk and orange sun markOriginal MilletWise logo and Work Sans wordmark

The original grain-and-sun mark and approved wordmark.

Original mark with clear space
¼ mark frame on every side

Clear space & minimum size

Let X equal the mark’s square frame. Reserve ¼X on every side. Place the logo on paper when the background is dark or busy.

64 pixel mark48 pixel mark64 px · 48 px

Recommended minimum: 48 px mark frame or 184 px lockup. Check the final export at its displayed size.

Preserve

Original proportions, colors, and Work Sans Bold wordmark with its existing tracking.

Protect

No stretched artwork, new symbols, effects, or decorative outlines.

Place

Use at recognition moments; give task screens room for their content.

Logo specification
ElementSpecificationApplication
Mark master64 × 64 frameScale the original artwork proportionally.
WordmarkWork Sans Bold · original trackingUse the supplied lockup; do not retype it.
Clear space¼X on all sides · X = mark frame64 px mark → 16 px minimum clear space.
Minimum size48 px mark · 184 px lockupRecommended screen sizes; verify the final export.

Logo usage values are MilletWise recommendations. Platform app-icon exports require separate specifications.

IN THE APP / CHOOSE, PREPARE, COOK

Try the full prototype

Meet the next
meal on your plate.

Choose, prepare, and cook: three connected steps from the app concept.

A FAMILIAR START

One swap.
A clear next step.

The swap screen connects a grain to an existing meal. Suggested recipes help translate curiosity into something the user can cook.

Design intent: reduce the effort of deciding where to begin.

MilletWise swap detail concept
Scroll inside the screen to explore

Concept screens contain illustrative nutrition, activity, and listing data. These are not measured outcomes or validated nutritional guidance.

THE SENSORY SIDE OF THE EXPERIENCE

Familiar dishes.
A new ingredient.

A crisp tikki, lemon rice, a warm bowl of upma. Familiar food gives an unfamiliar grain a place to begin.

Kodo lemon rice from the MilletWise food image library
Bright & citrusyKodo lemon rice
Jowar tikki from the MilletWise food image library
Crisp & goldenJowar tikki
Millet upma from the MilletWise food image library
Warm & familiarMillet upma
Millet pulao from the MilletWise food image library
Fragrant & colorfulMillet pulao

Food visuals from the existing Figma library. Sensory descriptions set the mood for the concept; they are not participant-test findings.

THE CONNECTING IDEA

A grain page
with somewhere
to go next.

“What is it?” naturally leads to “How do I use it?”

The grain page gives unfamiliar names a home, then connects information to recipes and local availability. It keeps learning close to action.

Grain detail screen for barnyard millet, linking grain information to practical guidance

BEYOND THE APP

A digital experience.
A physical food habit.

The wider service considers discovery in stores, cooking at home, and learning from others.

At the shelf

The original service proposed a label-triggered AR entry point. Its value still needs testing against a simpler mobile information page.

In the neighborhood

Discover connects the concept to shops, restaurants, and events. Live stock accuracy would require an operational model beyond the interface.

Among other cooks

Community and recipe sharing extend preparation support. Moderation and reliable food information would be part of delivering this responsibly.

What I would prioritize for a first release +

Start with grain guidance, a small set of tested recipes, and the first meal swap. Validate that people can choose and prepare a dish before adding AR, rewards, community, or live availability. This is a proposed next step, not a release that has shipped.

05 / REFLECTION & NEXT STEPS

The concept is a start.
The meal is the test.

The project taught me to follow a food decision beyond the interface.

A useful screen needs to fit what someone knows, what they can buy, and what they feel able to cook. The next round of work should test those connections.

01 / COMPREHENSION

Can someone choose?

Ask a first-time user to select a grain and explain why it fits their meal. Observe uncertainty and misleading comparisons.

02 / PREPARATION

Can someone cook?

Test a recipe in a real kitchen. Observe missed steps, timing confusion, substitutions, and where outside help becomes necessary.

03 / RETURN

Would they try again?

Follow up after the meal to understand taste, effort, and intent to repeat. Measure actual repeat use in a later pilot.

Proposed validation plan. No usability success rates, retention figures, or business impact claims are available for this concept.

PAWAN MISHRA / PRODUCT & UX DESIGN

Good design starts
with paying attention.

Screen detail

Expanded project screen